Here's a few more points to consider:

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- Cash incentives and discounts can be useful to any business, but they really don’t make the emotional connections required to be an effective motivator for customers (or employees). Winning $300 is great for anyone until the moment it’s gone to a bill. But to a surf enthusiast or a Nascar fan… a trip to Fiji or Daytona Beach is priceless in their minds! The  perceived value is much higher with a luxury vacation as the motivator. 

- Cash and cash incentives like Amazon or Visa gift cards can easily lose their appeal and emotional value once the high from the initial win evaporates. It’s likely a cash reward will be spent on bills or other mundane expenses so it’s not as enticing as a luxury vacation is towards creating long-lasting associations and behaviors. For example, a credit repair service offers a Cancun vacation incentive to their clients who add 100 points or more to their score by the end of their 90 day program. Doesn’t that sound better to a potential client than something like a $100 rebate?

- Luxury vacations to dream destinations are an indulgence that a customer or an employee can really sink their teeth into. Let’s face it… even if they got a $350 cash bonus, it’s likely they’d feel totally irresponsible, even selfish, if they spent it on something like a luxury vacation instead of the bills or other obligations. This makes the vacation incentive a much more desirable and significant reward to encourage intended behavior.

- People can feel comfortable boasting about how they won a free vacation just by eating at a pizza parlor a few times a month or performing well on the job. If someone wins a hundred bucks, it’s likely already spent by the time they post about it on social media. But a vacation gives them much more of an opportunity to feel good about themselves and (humble) brag about it 😉.

- Luxury vacation incentives are valuable rewards that allow a person to create memorable experiences with family, friends, and loved ones. These are the kinds of rewards and incentives that drive positive experiences and consumer / employee loyalty to the company that awarded it to them. (“Bobby’s Burgers just gave me and my family a trip to Hawaii!”)

- When people get a big discount or a cash reward, they somehow feel entitled to always get that discount or to keep on receiving that amount or more from you in the future. But when someone wins something big (like a trip to Paris), it feels like a real “win” and it’s seen as an added bonus -- icing on the cake -- for achieving something or a job well done.

- Luxury vacation incentives encourage participation of family, friends, and loved ones, no matter if it’s consumer-driven or employee-driven. Everyone will support winning a vacation, especially if they get the chance to benefit from it, too! It gives your business a more generous appeal and elevates the positive viewpoints for people peripheral to your intended audience

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